Forrester Study

The Total Economic Impact™ of Ada

Forrester study reveals a 408% ROI for companies using Ada’s AI-powered customer service platform.

Customer service automation platforms are a necessary investment to deliver exceptional customer service at scale without increasing headcount. In 2022, Ada commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and examine the potential return on investment (ROI) enterprises may realize by deploying Ada. 

The result: Enterprises that invest in Ada can achieve a 408% ROI.

Key findings from the study:

  • 15% reduction in contact volume for savings of $13.3M over three years
  • Shortened first-response time yielding efficiencies of $1.4 million
  • $725,000 in DevOps time saved from Ada’s low-code platform
  • Payback in less than 6 months

Read the full study and discover how Ada customers established a robust and easy-to-manage customer service automation platform that delivers results.