The Brand Interaction Gap: 5 Big Ideas for an Automation-First World

Featured Speakers

Ruth Zive

SVP of Marketing

Ada

Mike Gozzo

SVP of Product

Zendesk

Jessie Johnson

Principal Analyst

Forrester

Anna Skidmore

VP Customer Care

BFA Industries

Are you looking to elevate your brand? Do you want to peek behind the curtain at what it takes to prepare for a new reality at scale?

For the modern enterprise, delivering more valuable brand interactions can be a lifeboat — and the key is providing a truly VIP experience to everyone your business cares about. 

Join Ruth Zive, SVP of Marketing at Ada, and her guests Jessie Johnson, Principal Analyst at Forrester, Mike Gozzo, SVP of Product at Zendesk and Anna Skidmore, VP of Customer Care at BFA Industries. as they explore 5 big ideas for an automation-first world.

You’ll get a first look at:

• Evolving customer and employee expectations
• How to look at data to make the right decisions across your organization
• What it means for your brand to serve international markets
• Addressing the challenges of a remote, asynchronous employee experience
• Exclusive Ada data and analyst insights from around the business and technology ecosystems

You’ll also get a chance to pose your own questions to the panel.

Watch the conversation on demand now.